7-Eleven added digital interactivity and a cause-marketing overlay to its standard arsenal of promotional tactics this summer as it again tied into World Wrestling Entertainment's "SummerSlam."

Circle K is hosting a trio of sweepstakes from national packaged goods makers this summer while also staging various promotions at the regional level.

An overview of recent digital marketing activity at leading U.S. retailers

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Re-Architecting Shopper Marketing for Maximum Performance

SymphonyIRI's 15th annual "New Products Pacesetters" study finds that trends aren't always universal.

MillerCoors drafts a shared shopper marketing language

This panel presentation provides highlights from the Front-End Focus 2009 study to identify opportunities and maximize profit performance in checkout merchandising.