General Mills breaks away from the pack of back-to-school promotions with a stand-alone event focused on its evergreen Box Tops for Education program in this week's co-op FSIs.

Back-to-school activity intensifies in this week's co-op FSIs as Johnson & Johnson, Unilever, Nestlé and Kellogg Co. all run multi-page events.

An overview of recent digital marketing activity at leading U.S. retailers

A collection of articles and image galleries covering back-to-school merchandising activity for 2010.

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.

According to our annual survey, shopper marketing budgets at some smaller companies are feeling the economic squeeze, but marketers are positive and working toward more efficient in-store marketing.

Chuck Luckenbill joined OfficeMax to speak for the shopper

Bill O'Connor of Source/Inc. discusses how marketers and retailers leverage cultural values to strike the right chord with consumers.