Dick's Sporting Goods used the latest edition of its GameOn magazine as the centerpiece of its back-to-school marketing campaign.

Toys "R" Us is reporting success with its "one-stop shopping" strategy, through which the two-chain retailer combines the merchandising plans of Toys "R" Us and Babies "R" Us under one roof.

An overview of recent digital marketing activity at leading U.S. retailers

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

The economic recession has made it glaringly clear that segmenting shoppers based on household income, age or even ethnicity is far less important than identifying their unique "shopper personalities."

A recession-driven focus on value has made Walmart the leader in customer loyalty as well as trip frequency.

Valerie Jacobs of LPK Trends presents case studies about brands that innovate entirely new product categories and retailers that transform their "transactional spaces" into immersive, engaging experiences.

Steve Bava of WhittmanHart Interactive discusses the basic pillars for creating an effective social media strategy.