Procter & Gamble spotlights its environmentally focused "Future Friendly" umbrella campaign in the September issue of brandSaver.

Campbell Soup Co. runs an event around its "Labels for Education" platform as back-to-school campaigns continue to dominate co-op FSI programs this week.

Latino marketing experts encourage connecting with the demo's passion points, like family, to reach them at retail

An overview of recent digital marketing activity at leading U.S. retailers

Retailers with an online presence are still more comfortable with relatively more-established digital tools such as paid search and e-mail marketing.

Re-Architecting Shopper Marketing for Maximum Performance

This presentation from the 2010 In-Store Marketing Summit features a detailed case study of how Kimberly-Clark created a shopper strategy for the Viva paper towel brand at Walmart.

Marla Thompson of Catalina Marketing discusses techniques for targeting "pivotal point" consumers more effectively to boost return on investment.