This presentation from the 2010 In-Store Marketing Summit features a detailed case study of how Kimberly-Clark created a shopper strategy for the Viva paper towel brand at Walmart.

Marla Thompson of Catalina Marketing discusses techniques for targeting "pivotal point" consumers more effectively to boost return on investment.

Walgreens' recent overhaul of its marketing and merchandising practices includes a desire to become a better collaborative partner for product manufacturers, according to chief marketing officer Kim Feil.

Nicole Green, senior strategic planner, discusses results from Frank About Women's "Retail Rituals III" survey of 2,375 men and women conducted in January 2008.

Daniel Abramowicz of Crown Holdings looks at several recent package designs and discusses how they deliver unique solutions to shoppers.