Institute Field Reports

Kraft Cooks Up a Big Idea for Walmart

Aug. 19 - Kraft Foods scores a merchandising coup at Walmart this month with full-aisle placement in supercenters for an exclusive meal solutions program.

Whole Foods Looks to Value

Aug. 19 - Whole Foods Market is working this summer to shed its "Whole Paycheck" reputation by adding resources for value-conscious shoppers.

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Director's Note

Not Just Kid Stuff

The Federal Trade Commission last month released its expected report on the level of marketing that food and beverage manufacturers target at children.

To refresh your memory: In July 2007, the FTC presented 44 leading consumer product manufacturers with compulsory orders requiring them to submit a detailed analysis of their marketing practices on brands that appeal to children. The information would be used to compile a report on how extensively food and beverage companies were targeting children with their marketing messages and, therefore, how much they might be influencing the dietary habits of America's youth. ...More



    Features & Special Reports

    Store Checks: Kmart's 'Marketplace' Format

    Kmart is testing a host of unfamiliar strategies inside a typical Big K exterior in suburban Chicago.

    Category Report: Consumer Electronics

    While the Web changes how electronics shoppers shop, brands and retailers leverage shopper insights to adapt in stores.


    Recent Research Library Additions

    FTC Report on Marketing to Kids

    A Federal Trade Commission report on marketing to children sheds light on the relative importance of in-store marketing to the strategies of leading food and beverage manufacturers.

    Purchase Behavior Among 'Health and Sustainability' Shoppers

    Research by The Nielsen Company and the Natural Marketing Institute (NMI) finds that shoppers leading "lifestyles of health and sustainability" spend more money in warehouse club stores than in any other channel.

    More Research Articles

    Recent Marketing Toolbox Additions

    Shopper Marketing Glossary

    A glossary of shopper marketing terms with links to relevant images and articles.

    Going Green: Business Practices & Strategies

    A special P-O-P Times and P-O-P Design supplement on sustainable business practices

    More Marketing Toolbox Articles

    Recent Lecture Hall Additions

    Hershey

    Building Brands at Retail: The Hershey Experience (Audio Included)

    The Hershey Co.'s Michelle Gloeckler joins Ken Nisch of JGA to discuss how a 100-year-old brand still pushes the bounds of innovation and activates its brands in a wide range of environments.

    Fresh & Easy: Day One to Doors Open (Audio Included)

    Schorleaf's Kevin Foster O'Donnell presents a concept-to-completion case study of Tesco's Fresh & Easy U.S. debut in this audio-enabled presentation.

    More Lecture Hall Presentations